Think of ideal holiday destinations, and a country ravaged by war and plagued by terrorism in its aftermath is hardly likely to be high on the list. But that is exactly what one travel company is offering, as it tries to get Britons going on its tours - of Iraq, the Daily Mail reported.

Fadhil Al-Saaegh, chief executive of tour operator Al-Rafidain, said the country was "120 percent safe" and guaranteed to "put a smile on the face" of travelers thanks to its unrivalled archaeological attractions.

The company's typical week-long package tour costs 1,200 pounds.

Landmark: The iconic Arc of Triumph depicting crossed swords is one venue that potential tourists in Baghdad could visit.

Highlight: One of the attractions for tourists is the Ishtar Gate in Babylon, built in about 575 BC on the orders of King Nebuchadnezzar II.